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Comments: This ad presents Camels as being the first choice for doctors, and touts a cigarette with mildness. Mildness was a code word, the opposite of harshness, meant to implant the notion that Camels are a more healthful brand than the competition mildness was intended to mean Camels were easier on the throat

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Both embody Performance Luxury at its absolute best, and are destined to become design icons. Mercedes-AMG and Cigarette Racing both have racing as part of their DNA, which makes us natural partners to work together to continue to push the limits of design and high performance, said Skip Braver, CEO of Cigarette Racing