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You can find many informative fact sheets and infographics at the MaineHealth Center for Tobacco Independence website Resources Cited References 1 Bertone-Johnson ER, Procter-Gray E, Gollenberg AL, et al

Their experience suggests that the role of competitive advertising in a mature industry tends to have a far smaller effect on over-all sales than is generally supposed

DATA AVAILABILITY The data supporting this research are available from the following source: Imperial College London subscribes to Euromonitor Passport and the data were accessed through the Imperial College London library portal

Strangely, one of the only companies with big tobacco backing doesn't actually offer an e-cig that meets the needs of hardcore tobacco smokers

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