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There needs to be a concentrated effort between sales and marketing to make adult smokers aware that the product exists, create moments that generate trials of the product and convert that interest into recurring purchases. Part of that marketing strategy has been to be present at prominent local events in Las Vegas and expanding its portfolio of retailers throughout the city, TAAT said

However, public health bodies have differing attitudes towards the overall impact of e-cigarettes on public health, with some emphasising their potential use for smoking cessation while others highlighting risks to young non-smokers 10

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